The Marketing Subcommittee was established on November 2, 2005 as a division of Consumer Market Development Committee in Russian Chamber of Commerce and Industry (RCCI). Tasks of the Subcommittee include coordination activities of self-regulated professional marketing associations, consumer market subjects, research groups, individual experts, RCCI members and its regional law-drafting departments. The Subcommittee lobbies interests of Russian market participants in media, legislative establishments, government agencies & judicial authorities; supports law-making activity for marketing, uncovers consumer market problems, elaborates solutions.

Head of the Subcommittee is Max Shmatov – director-general of “Event-Marketing” company, president of European Technical Institute, member of Marketing Guild Board.

The Subcommittee is a non-profit voluntary organization which functions on existing legislation of Russian Federation.

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